Current Issues Essay Example | Topics and Well Written Essays - 1000 words

Current Issues - Essay Example This issue is identified as important as the nurses are the integral part of the health care sector. It cannot be denied that the nurses and other staff are the most important requirement of the health care sector. They are the one who are responsible for the care after the diagnosis of the sickness by doctors. The staff crisis is vital and has a direct impact on the health treatment of the patient. The work load on the nurses has increased and the risk of error, injury and occupational exposure might increase tremendously. The staffing crisis is affecting the health care industry and the patient’s life at large. The health care policies are framed with the objective of promoting the health of people in the society for ensuring healthy future. However, the nursing staff crisis can be seen to act as a hurdle towards achieving the goal of health care policy (Wong, 2012). Several American hospitals are facing the issue of staff crisis affecting the patient care needs and the nursing practices. Due to the increase in the staff crisis nurses are not being able to deliver quality service to the patients. According to Royal College of Nursing (2010), the nurses are being forced by the authority to work for more hours and serve every patient even if they are not competent. The crisis is creating an immense situation wherein the safety of the patients are at stake, increasing the chances of errors and accidents. Due to the crisis nurses are assigned with the responsibility of meeting the care needs of many patients than their ability to handle safely. This implies that the nursing practices might be affected leading to incorrect medication, patients accidents along with delay in providing care. This issue is indeed creating a negative impact on the patients as well as on the existing nursing staff in the form of increased work pressure (Needleman et al.,

Ghost Solders Essay Example for Free

Ghost Solders Essay The book â€Å"Ghost Solders: The Forgotten Epic Story of World War II’s Most Dramatic Mission† tells the story of the American raid that happened in January 1945 on the Japanese prisoner of war camp at Cabanatuan in the Philippines to rescue allied prisoners. The accounts come from interviews conducted by the author of the participants, both rescuers and prisoners. With these interviews the author was able to give the reader an insight to the concentrations caps and of the prisoners lives as well as the rescue mission with first hand details. There are three points this book was able to show and the first is about the individuals the second is of survival and the human spirit and the third is the success of the mission. It is a compelling work of history on the war with Japan. It focuses on the experiences of a few individuals but never loses sight of the bigger picture, the American war against Japan. Hampton Sides tells the true story of a daring mission to rescue American and Allied soldiers who had been incarcerated for more than three years behind enemy lines. These men roughly 500 were from an army of 100,000 who had surrendered in April 1942 and endured appalling conditions and acts such as the crushing of ailing prisoners with tanks, random decapitations and the use of exhausted troops for bayonet practice. Many of their comrades died during the Death March that followed their surrender. Sides reminds us how shocking it was for the Americans to witness suffering indiscriminate cruelty from the Japanese guards without being able to do anything about it. The story opens in December in the year 1941 with the Japanese invasion of the Philippines Islands, the American retreat to Bataan and Corregidor, and the surrender of the American and Filipino forces to the Japanese in April and May 1942. By January 1945 very few allied prisoners had survived the Bataan Death March and remained in the Philippines. Many died because of the three years of neglect, hunger, disease, and torture from the Japanese. With the summer of 1944, with Americans moving nearer to the Philippines many prisoners were shipped out to the Islands on what were called â€Å"Hell Ships bound for Japan or Formosa. With the allied invasion of the Philippines in October 1944, the fate of the surviving prisoners of war became even more uncertain. This was because of reports of Japanese troops murdering prisoners before retreating and just before American forces was able to save them. To prevent another massacre, a small force of 121 men from the U. S. Army’s 6th Ranger Battalion that slipped through the Japanese lines on January 28th 1945, engaging in one of the most daring rescue mission of the war. The object of the raids was to rescue 513 American and British POW’s in the Japanese camp near Cabanatuan on the Island of Luzon. â€Å"Ghost Story† is the story of the rescuers as well as the rescued. The author details the raid from beginning to end, intertwining the story of the prisoners in the camp with the story of the rescuers that give emotions to the reader on the event. Lieutenant Colonel Henry Mucci, a West Point Graduate and the commanding officer of the 6th Ranger Battalion, was selected to lead the raid. Mucci could not take all 800 of his Rangers, so he took the C Company commanded by Captain Robert Prince, and a platoon from F Company to undertake the mission. There were 121 men total for the mission. Early in the morning on January 28th the rescuers began a 30 mile march to the camp at Cabanatuan. Sides detail the march through the jungle. He also deals with the concerns when it was discovered that the camp was a major transshipment point for retreating Japanese and almost 8,000 Japanese troops might be in the area. There were also details on the logistical, intelligence and combat contributions of the Filipino guerrillas as well as the planning, reconnaissance and execution of the assault on the camp. The author does an excellent job with these descriptions along with the emotional and gripping withdrawal of the prisoners back to American lines. Sides bring the story to life in a very exciting and very gripping manner and to me he captured the moment. He details the day to day suffering of the prisoners and tells the story of the dangerous work done by the resistance forces before and after the rescues. Many of the Filipino citizens helped the prisoners and the Rangers risking death. They supplied the Rangers with food and carts. They even fought along side of the Rangers. The book is very well written and is a must read for any WW II historian as well as the average reader. It gives a detailed look into human behavior during war and at a time when people are usually at their worst. â€Å"Ghost Soldiers† is a remarkable book, not least because Sidess heroes were ordinary solders and humans who somehow found the resilience to endure unimaginable horrors. The account of the raid itself is the stuff of high adventure, but where Sides excels is in persuading the survivors to recall their experiences in such powerful, candid detail. Reference: Sides, H. Ghost Solders: The Forgotten Epic Story of World War II’s Most Dramatic Mission. New York: Doubleday (2001).

The Bmw Mini Brand Marketing Essay

The Bmw Mini Brand Marketing Essay According to the book Strategic brand management by Kevin Lane Keller, Identifying and creating brand positioning is the first and important stage of the strategic brand management process. Positioning effects on a founding benchmark and works toward building a strong brand by helping marketers to design, to implement, to solidify or to sustain brand associations. Aaker ( ) also supports the idea that the brand position can offer clear direction to a communication program implementation. To establish the position of a brand, the concept of it should be clearly defined. Criticism of the literature reveals numerous meanings and clarification of positioning. Sekhar, (1989) states that the concept of positioning developed from research on market segmentation and targeting. Kotler (2003, p. 308) defines brand positioning as the act of designing the companys offering and image to occupy a distinctive place in the mind of the target market. The end result of positioning is the successful cr eation of a customer-focused value proposition, a cogent reason why the target market should buy the product. Arnott (1992, 1993) parallels the idea by stating that positioning is, correlated to the rivalry, management attempt to adjust the tangible features and the intangible views of a marketable contribution. Furthermore, Kapferer, (2004, p. 99) emphasises on the distinctive characteristics that make a band different from its competitors and alluring to the public. In addition, Sengupta (2005 ) enhances the term of perception that indicate the core of the brand in terms of its functional and emotional benefit in the decision of customer. Also, it is shown as points in perceptual space and think up a product class. In essence, Keller outlines the idea behind the concept of brand positioning that involves four aspects; target market identification, the nature of competitors, the ideal of points of parity, and the points of difference. Identifying target market is crucial part in establish a robust positioning because dissimilar segment may have diverse brand knowledge structure or perceive the same brand in different way vary by own attitudes, beliefs, and experience. The target customer can be classified as descriptive (customer-oriented), which associated to the kind of customer or behavioral (product-oriented), which related to how customers consider of or utilizes the brand or product. The behavioral side is more significant to comprehend brand position due to stronger strategic implication. Decided type of target can, then, implicitly sketches the nature of rivalry because businesses usually target that same segment in terms of category membership. Once the appropriate competitive frame of reference for positioning has been formed, the correct points of parity (POPs) and points of difference (PODs) are able to make.  Point of parity (POPs) are characteristics or benefits that may mutual with other brands separated into two forms: category and competitive. Category point of parity is a standard association expected by customers to show the credibility of companies. Competitive Point of parity are associations designed to abolish rivalry Point of difference. It is used when firms want to break even the area that competitors are attempting to seek an advantage and achieve advantages in some other areas. To illustrate, to enter in the fast food industry, there are key elements that help customers to label a brand as a fast food restaurant such as quick service, good taste, and low prices. These are fundamental features and benefits of product category that it belongs to. Point of difference, on the other hand, comprises of strong, favorable and unique associations for a brand based on attribute or benefit association in the mind of customer. It is associations that customers believe that they couldnt find in the competitive brand. It is considered by functional basis, performance-related consideration and imagery related criterion, which are competitive strengths and insight about consumers motivations. Reeves and Ted Bates advertising agency (1950) also support the common concept of PODs in terms of unique selling proposition (USP) that promoting use to compel customers to buy product that competitors could not race. For instance, fast-food chain Subway uses the healthier benefit as PODs compared with other quick-serve restaurants that supported by less fat attribute. Nike, for another example, claim of superior performance in athletic shoes. Nowadays, business environment is becoming more intensively competitive. Marketers must certify that their brands constantly amend to stay s, at the same time as keeping on the true core values (Aaker, 1991; Keller, 1999). There are many reasons that make a firm to reconsider about its brand position which could be environmentally driven, Consumer driven, Competitor driven, and company driven. The environmentally driven can cause by economic issue, political issue, or the green movement. Consumer driven is able to be the change of consumer needs and lifestyles or the attractiveness of alternative target markets . Moreover, the driven from internal of company usually be a change in company strategy or gaining of new technology or other asset that provides the brand a competitive advantage and valuable differentiator. Finally, the essential reason that affects a brand to reposition is the competitor movement. Markets are shredded and full with proposition that rivals try to display the ir point of different and superior positioning. Then, the brand may be faced by a new stronger positioning. Often, competitive advantages survive for only a short period before competitors attempt to match them, which may harm the brand positioning in terms of building satisfactory distinction benefits over their contenders (Clancy and Trout, 2002). Thus, brand should react by using repositioning strategy to change and stay contemporary and fresh in the eyes of customers. Trout and Ries () propose an idea of the repositioning that involve with competition, change, and crisis issues. Firstly, repositioning can compete the rival by discriminate the brand or product and add value to it. Secondly, since time pass by, brand should update itself and make connection to target customer by using technology and communication and multimedia assets. Finally, repositioning can cure the crisis especially the cost issue. Ryan et al ()also gives the meaning of repositioning that is the way to re-ad apt brand position the consumers thought to change the way in which a firms product or service is apprehend. Basically, positioning and repositioning are the same; they are both process of getting  ownership of a place in the thoughts of the target market that is proper, differentiating and fascinating. These two activities are , likewise, bases on the Customer Based Brand Equity (CBBE) Model settled by Keller in 1993 which defined as the different effect that consumer knowledge has on the customers response to marketing activity. To clarify, this paper will show the illustration of two repositioned brand of the automobile industry in both successful and fail way. Begin with brand that succeed in repositioning that is MINI, The MINI (original named Mini) is one of the most well known brands in the car industry, and indeed the most prosperous British car in terms of volume sold (Birmingham Mini Owners Club, 2002). It was launched in 1959 by British Motor Corporation. It was originally designed for four people seat, in a small size, practical, easy to park and economical. Also, priced was inexpensively. This reacted to a fuel scarcity, and the increasing demand for proficient urban cars. The Mini Cooper was designed and commercialized as a faster and sporty version of the Mini that would allow the car to compete successfully in rallying. Moreover, in 1969 the Mini was placed on the film The Italian Job. Due to the combination of the Minis rallying success and celebrity style reputation so it became a necessary fashion accessory. It gained the cultural status that considered as a British icon. The Mini Coopers status was variable between the 1970s and the 1980s as the license for the brand was sold to Span ish and Italian companies. In 1994, BMW bought the Rover Group, the owner of the Mini and launched the line in 2000. BMW still used the Mini brand to unite old and new to form explicit and consistence profile, but a bit change in name from Mini to MINI. Launching the New MINI had task to preserve the MINI from becoming a fad. Therefore, business strategy of BMW is to position the MINI as a symbol. It target young groups of customers that are urbane, stylish, individualistic or characteristically take their own path, value and quality consider, love to drive, and a trendsetter. To meet the target market need, characteristic, and lifestyle, Mini brand came out the repositioning strategy that tried to attract customer in both logical level by the products performance and insurance of quality, and at a sensational level by the value of the brands image or product aesthetics. At the rational level, MINI keeps the perception of a small premium car. It emphasized in practical and brand heritage about being an economy small sport car that have a different and new technical base. There are three main competitive advantages that support the aspect; custom design, modern quality technology, and outstanding safety. Firstly, MINI has an extensiv e variety of equipment along with paintwork choices, applications on the external and rare materials for the internal that make MINI customizable and can be differentiate. As a result, it offers customers to choose their own style MINI to express and show their own brand personality. Secondly, the quality dimension, it involves; body structure setting new standards, the powerful engines, the most progressive suspension technology, which makes driver feel a go-kart experience. Thirdly, the safety system guarantee excellent safety airbag system, which makes the MINI one of the safest and the most reliable cars in its category. At an emotional level, the MINI stressed on the fun facet, play with the slogan fun to drive. Thus, MINI attempted to create brand personality of it as fun loving, outrageous, cheeky, trendy, sporting and attractive. Figure 1 : The perceptions of the BMW Mini brand: the importance of historical associations and the development of a model : Figure from Simms and Trott (2006) The victory of the MINI brand repositioning can be analyzed in many aspects. Firstly it achieved in clearly defined its target market so it could offer the brand attributes or benefits that meet the target needs and, also, was able to compete with the relevant brands in the sporty compact cars market such as Honda and Volkswagen. Likewise, MINI did not forget to offer the Category points-of-parity; it provided essential and credible attributes that a car should have to customers. Additionally, MINI can prove strong superiority on its attribute and benefit and, too, consumers can be swayed. MINI brand associations met three criteria that can correctly be good at a point-of-difference; desirability, deliverability, and differentiability. First of all, the MINIs target customer was given a persuasive motive to believe by MINIs pose on exclusive design, up-to-date quality technology, excellent safety, plus fun emotion. Accordingly, they can feel the relevance in both performance and emot ion. These advantage associations are hard to compete. Also, MINI got benefit from the combination of two legacy advantages; British heritage and BMWs German heritage that effected to customer perception. The former British heritage included construction in England, iconic scheme, fun and sporty sensation. The later German heritage BMWs consisted of the certifying in excellence of production and technology along with the premium car segment. Moreover, the company can really deliver favor attributes and benefits, in the other words, MINI could sent the promise unique joy at an attainable price to its consumers. The product design and its marketing campaign supported the desired associations. Their unique, specific and complete forms of advertising resulted to minis repositioning accomplishment. The customer was underlined that possessing and driving a MINI is fun, at the same time, also promoting brand personality and the idea of smaller is better. In every touch points, from the bil lboards to the showrooms, everything is branded that pararell with the set position. Finally, associations of MINI brand are strong in differentiate about history related, product related, and emotional related that can claim distinctiveness and superiority against relevant competitors. Whilst MINI brand repositioning has been very successful, Oldsmobile brand, contrastingly, had left customers confused. The Oldsmobile brand is a case of the failure brand in repositioning. Oldsmobile is one of the brand legends in US car history. It was in the portfolio of General Motors (GM) same as Chevrolet, Pontiac, Buick and Cadillac. It was a pioneer brand that launched the first car with chrome plated trim and front wheel drive. Besides, it was an original of an automatic car called Toronado model. The brand was popular for many decades until there were problems that shake the strength of brand and have to end the production in 2000. The reason behind the brand failure can be divided in terms of positioning in three parts. First of all, around 1980s onwards, when GMs technology had cutting edge begin with the Chevrolet engines were substituted ad diesel engines were given as an option, it, afterward, stopped maintaining and emphasizing the unique selling proposition of Oldsmobile and make the brand to be uniform like others. Consequently, Oldsmobile is devalued its positioning in advance automobile in sportiness and innovation .It lost its advantage edge and considered very alike to other brand of GM. Additionally, due to its brand name, there is an effect of the name old to the perception of customer that mislead to be perceived as outdates brand specially among teenage segment. As a result, marketers of Oldsmobile tried to reposition the brand and adjust the brand image with Its Not Your Fathers Oldsmobile slogan and ran advertising to describing the point. Unfortunately, this customers couldnt recognize reasonable about age association and still perceive that Oldsmobile is old-fashioned (Levinson,2005). One Brand Week article, published in February 2001 gave a recommendation to the Oldsmobile that instead of attempt to be younger, it should better accept the exist brand, with its older profile, search for older customers insight and give them a communication that fascinated to their needs. It could be possible, as the Oldsmobile had been seen as a trendsetter in its field, even though it had never been a youth brand. Also, the process of this repositioning was rather impulsive operation. The customer perception should proceeding adjust for example, from old brand to adult brand to, eventually, younger brand. Moreover, Oldsmobile had endeavoured to lift its position to be a luxury brand by changing logo and make many product variations to enter European market. However, the principal notion of Oldsmobile was to manufacture a low-priced car for the masses and discounting strategy to sales was still used that against the repositioning aim, thus, consumers were confounded. Again, their memories with the earlier brand image still ran deep. Ultimately, General Motors shut down its Oldsmobile section. Refer to the case, there are many factors that make Oldsmobile incapable to success in repositioning. Begins with the target market, it attempted to target younger consumers and affluent market without finding those customers insight. While there were overwhelm of competitors that pierced in the same target. Thus, introducing trendy new Olds cars were too late. Oldsmobile did not carry on the brands new promise; it just created the tag line Its Not Your Fathers Oldsmobile but did not do anything on product or service programs to stress the claim. The product reforms did not meet wishes of new clients. By reason of deficient product development plus inconsistent brand communications, it did not have power enough to change the targets perception that Oldsmobile is a youthful, modern brand. Sharfman(2001) states that this slogan excluded both newer and elder purchasers. The reason that might be it had not done enough through its designs, contemporary images, and marketing mix, especiall y to the customers who do not have high involvement in the brand. They saw no advantage and no distinction, and no emotive association. In addition, it abandoned their competitive advantages which are a sporty and innovative, based on its heritage. Consequently, the trusted and believable personality of Oldsmobile was destroyed. In addition, to be in the upper market, Oldsmobile did not do well on credibility. Price levels did not represent the new willing position. Also, it was not able to form a unique emotional advantage or identity component of brand equity that is related to its customers. For these reasons Oldsmobile turned people off. In a nut shell, brand positioning is a strategic concept that marketers make a band image to sit in a unique room in the mind of the target market by a customer-focused base value correlated to competitors. Furthermore,There are factors require brand managers to reconsider about their brand position such as altering customer needs, increasing competitive pressures and changing of the company own structure. The BMW MINI case shows an example of how a brand cans success in repositioning. It created effective brand associations that consumers perceive a brand dwell in a favourable, differentiated and credible location in the minds of consumers. Thus, MINI gained trustworthiness of the product position by information given by brand. Although many brands are desired to become resurrected and famous again, often, repositioning brand fail in changing the image in the mind of customer as the mentioned case of Oldsmobile. It underwent from a lack of strong positioning since targeted goal that it did not have ability to send the promises or new benefits. Also, elements of marketing mix did not go along with new position such as the product improvement and the price. As a result, marketers should carefully redefine brands target market, stick on their needs and expectations, then, find the right and available place to be in their minds, which unique, certifiable, and satisfactory. Finally, the new position should be communicated properly and consistency.

Emily Dickinson and Her Poetry Essays -- Dickinson Poet Poetry Essays

Emily Dickinson was ahead of her time in the way she wrote her poems. The poems she wrote had much more intelligence and background that the common person could comprehend and understand. People of all ages and critics loved her writings and their meanings, but disliked her original, bold style. Many critics restyled her poetry to their liking and are often so popular are put in books alongside Dickinson’s original poetry (Tate 1). She mainly wrote on nature. She also wrote about domestic activity, industry and warfare, economy and law. â€Å"Her scenes sometime create natural or social scenes but are more likely to create psychological landscapes, generalized scenes, or allegorical scenes.† She uses real places and actions to convey a certain idea or emotion in her poem. She blends allegory and symbolism, which is the reason for the complication in her poems because allegory and symbolism contradict each other (Diehl 18, 19). Dickinson did not name most of her poems. She named twenty-four of her poems, of which twenty-one of the poems were sent to friends. She set off other people’s poetry titles with quotation marks, but only capitalized the first word in her titles. Many critics believe she did not title most of her poetry because she was not planning on publishing her work. As Socrates said, â€Å"the knowledge of things is not devised from names†¦ no man would like to put himself or the education of his mind in the power of names†(Watts 130). Dickinson said that the speaker in all...

Law of Contract

The issue is whether the transfer of house is acceptable and valid under Sec 26 of CA 1950. The law applicable are Sec 26 of CA has stated that agreement made without consideration is void. According to Sec 2(d) of CA, consideration is an act or abstinence or promise by the promisee or any other person as required by the promisor in return for his promise. Literally, it means something that is given in return for something else. On the other hand, there was an exceptions under Sec 26 of CA which is an agreement without consideration is void unless the contract made on account of natural love and effection that is stated in Sec 26(a) of CA. There are several requirements under Sec 26(a) of CA which is the contract must be expressed in writting, must be registered if required by law and made on account of natural love and affection and between parties standing in near relation to each other. Sec 26 of CA further illustrate that ‘A’, for natural love and affection, promises to give his son ‘B’, RM1000. ‘A’ puts his promise to ‘B’ into writing and registers it under a law for the time being in force for the registration of such documents. This is contract. Additional, the meaning of the words ‘near relation’ varies from one social group to another as it depends on the customs and practice of such groups. For example, Case of Re Tan Soh Sim. The deceased, Tan Soh Sim, had three sisters. Their mother was firstly married to one Tan Ah Thai and had four children. When Tan Ah Thai died, she married one Khoo Kim Huat and had seven children. The Tan and Khoo children maintained social and friendly relations with one another. Tan Soh Sim married, but having no issue, adopted four children. The husband, one Chan, married a second wife, Tan Boey Kee. When Tan Soh Sim was on her death bed, to ill to make a will, all the Khoo and Tan children signed a document drawn up by a solicitor renouncing all claims to Tan’s estate in favour of the four adopted children and Tan Boey Kee. They were told by Tan Boey Kee that this was the intentions of Tan Soh Sim. Tan Soh Sim died without having recovered consciousness. The question arose in the distribution of Tan’s estate whether the instrument signed was valid. It was held, Chinese adopted children are related to the adoptive parents nd brothers, however they are not ‘nearly related’ to the family of their adoptive mother. Hence, uncles and aunties do not stand in near relation to their nephews and nieces. In this case, there was no natural love and affection between the signatories and donees. To apply these law to the facts of question, there is no consideration given by Milah to Pak Mail to complete val idate the transfer of house as required by Sec 2(d) of CA. However, Sec 26 of CA has laid down a few exceptions where a construct is considered valid eventhough without a consideration. That is the contract must be expressed in writing, must be registered if required by law and made an acount of natural love and affection between parties standing in near relation to each other. Refer back to requirement in Sec 26 of CA, Pak Mail based on love and affection could transfer the house to Milah, without Milah giving any consideration as Milah his daughter is standing in near relation to him and Pak Mail need to put in writing or contractual agreement and it need to registered by law to valid the transfer. In case of Re Tan Soh Sim was faced with a case whose facts were essentially identical to those in this problem. In that case there was no natural love and effection between the signatories and donees because they are not ‘nearly related’ to the family of their adoptive mother eventhough in Chinese adopted children are related to the adoptive parents and brothers. Although the Pak Mail’s problem is same to that in Re Tan Soh Sim’s case, it is suggested that the result is not same between in both cases. In saying that, Milah as Pak Mail’s daughter is standing near relation to him. So, there was natural love and affection between Pak Mail and Milah that can valid the transfer of house. The conclusion, the transfer is acceptable and valid under Sec 26 of CA 1950 as there is a valid contract which binding both of them.

Fundamental Techniques In Handling People

He or she also does not want to let the unhappy result to be happened. Hence, the first part has taught me that prudence which is a value known as practical wisdom ought to be implemented by anyone of us. I have learned that someone has to think twice or thrice before he or she behaves and talks. This is because people will remember what we talked to them especially the complaint and praise. Criticism and blaming will make people feel very down, angry, and even to be discouraged.Besides, I learnt to think deliberately with unhurried manner in order to give out the most appropriate responses when dealing with different people under different situations. Prudence is the exact opposite of impulsiveness and rashness. If we do not think deeply before our every action or speech, we may hurt someone's fragile feeling as humans are creatures of emotion who have high self-esteem. Humans are always afraid of criticism, prejudices, and complaint. Most of us are not willing to face the imperfect side of us but always wish to hear good words from others. M trying not to blame others of their faults even the serious ones. However, I try to stand in their shoes and understand their difficulties by showing loving kindness. We should not expect any forgiveness from the God f we are not willing to forgive others' offenses. From this, have learned to forgive people without any criticism, complaint, and judgment. I learnt to speak good words of others instead of learning how to gossip about people and talk about their bad words. Like what Benjamin Franklin has mentioned about that he only speak all the good things he know of everybody and would not speak ill of anyone.I was so amazed by the way of Bob Hoover in giving response to the careless young man after the mechanic fueled in jet fuel rather than gasoline to propeller plane. This famous pilot, Bob Hoover gave a second chance to that young man in servicing his F-51 on the next day. Bob knew criticism and scolding only can prod uce futility and resentment. This will cause the person who is being criticized tends to just#y' himself or herself even lose their confidence when having daily performances in workplaces, at home, in school, and et. Tetra In other words, criticism may bring out unpleasant past experiences to some people, this may push them into a wrong route which involve in various illegal activities. I have realized anger can be aroused by criticism. Thus, people would be demoralized as anger sakes a bad situation to be worse. I will avoid criticizing people. On the other hand, honesty has to be shown in praising and appreciating others' effort. Never ignore the good deeds people have done to us. Showing our appreciation actually is a kind of gratitude.Sense of appreciation and thanks for people' generous acts are able to satisfy the desire to be important in human. The desire to be great is the strongest natural craving of everyone. Have learned to encourage my surrounding people with sincere ap preciation because the one who receives the encouragement and appreciation will keep n doing the right thing. If one does not get any attention from anyone after giving so much, that person will definitely feel very disappointed because all of their effort came out with nothing.Being sincere and not fake in praising people, this is also showing approval to a person. Flattering people to win friends is an act of doing harm to people. I learnt to understand people' feelings of not being acknowledged, so honest and sincere appreciation are like very important gifts to everyone. A great man should not be self-centered as he or she should always care about others. We need to care about others' needs and help people to solve their problem are the acts to arouse in the other person an eager want.By expressing our enthusiasm and passion to find out the root reason of causing someone's problem as well as their wants, we can be a friendly and helpful person. I also learnt to be thoughtful of people' point of view without mention and emphasize my own ideas only. I am trying to make my ideas to become others' inspiration in creating more great ideas. If we are really wanting and hoping to get the helping hands from others, we must know about what they ant at first. While confronting any disagreement, the wise action is keeping a cool-head which means to be rational in handling the particular situation.We need to calm down in order to think of the best way in coping with the difficult condition. To avoid any argument, I have learned that we have to give priority to the other party instead of ourselves. The author, Mr.. Dale Carnegie described his past experience of negotiating with a hotel manager. The manager increased his rent for the ballroom to 300 percent. Then, he communicated with the hotel manager in a polite way by stating out all the advantages and disadvantages that were going to accrue the manager.In the end, both parties gained what they wanted. Carnegie merel y discussed what the other person wanted and how he could get it without throw tantrum to the manager in office. Before persuading people, ones must clearly know the benefits and disadvantages of both parties. In brief, I am so sure that the several basic skills in handling people I have learned in this chapter will enable me to get a good job after graduated as the employers nowadays are searching for employees who are able to deal with people skillfully. (999 words)